Product designer, New York
I design the words an AI says to a person, and the evaluation that decides whether it should.
I'm a designer and illustrator. I like making machines sound a little more human, and making sure they've earned the right to speak.
Open to staff AI product design roles.
Netflix · 2021 to 2026
Personalizing Netflix’s
Recommendations
I led the design of the first AI-written words Netflix put in front of members, the reasons a title is for you. And the grading system that made them safe to ship at catalog scale: a second AI that checks the first.
Netflix Evidence Framework · 2021 to 2026
How a title earns
your trust
Four legacy evidence systems, ten years of badges and text bolted onto titles, consolidated into one governed, code-enforced framework, and carried onto the new video-forward TV Home.
Woobo · 2017 to 2018 · Founding product designer
Woobo, teaching
a robot to talk to kids
I wrote the rules for how a machine speaks to a child, its voice, its personality, and what it could not say, years before ChatGPT. When in doubt, stay warm, and steer gently back to something safe, instead of guessing.
Personal · 2025 to now
bre.ai,
a personal AI
A personal AI I designed and built end to end. It tracks my tasks, habits, moods, and relationships, and it is how I keep my hands in the model.
Case study coming soon
Uber · Aug 2019 to Aug 2021
Leading Uber Pro,
a retrospective
Uber Pro is the driver rewards program. I led its UX across Rewards, Onboarding, and Growth. I designed the badges and tiers that decide what a driver sees to earn one more trip, honestly, without wearing them out.
Uber · Jun to Aug 2018
Uber New Mobilities,
Scooters 1.0
My first product design role was on the Uber New Mobilities team, designing the rider experience for the JUMP scooters and bikes launch. I helped bring it live across a pilot of 21 US cities.
RISD · Dec 2018
Virtuart:
AR social app
Digital art meets the physical space through augmented reality. Draw on the world around us and leave a digital footprint for others to discover.
Personal · 2018 to now
Illustrated
by Bre
Vector-based illustrations, mood pieces, digital environment and character paintings. Made in Adobe Illustrator and Photoshop.
About
I'm Bre, a product designer and illustrator based in New York. At Netflix I led design on the evidence system, the text and badging that helps a member decide what to watch, across TV, mobile, web, games, podcasts, and live events. I pushed personalization and generative AI into that work, including the AI-written explanations vision I drove to leadership. The evaluation pipeline behind it took us from a few thousand hand-checked strings to about 157,000 explanations a day. Before Netflix I designed driver rewards and the scooter launch at Uber, and before that I was the founding designer on a talking AI companion for kids. These days I build my own AI products end to end, because I want to work where the assistant is the product.
- 2021 to 2026NetflixSenior Product Designer, lead on the evidence system
- 2018 to 2021UberSenior Product Designer, Uber Pro and New Mobilities
- 2017 to 2018WooboOne of the first designers on a talking AI companion for kids
- 2015 to 2019CreativRushDesigner and illustrator
I didn't come to product from engineering or research. I came from drawing and writing, and that is still the center of how I work. The world would be boring as walls of text, so my job is the personal touch at scale. I think in specific, not general. Restraint is the skill I'm proudest of. Everyone wants to add more and be the loudest thing on the page. I keep the system principled so a person's attention lands where it matters.
RISD, BFA in graphic design, 2018. My degree project was a motion-design platform I designed and built myself, which in hindsight was the first sign I would end up shipping my own code. Select courses at Brown alongside RISD.
When I'm not designing, I'm probably...
Bre AI
Curious about something? Ask Bre AI, my personal assistant.
A conversational way into the portfolio, built in the same spirit as the systems above.
Demo only · canned answers. A real model will be wired in later.