Product designer, New York
I design the words an AI says to a person, and the evaluation that decides whether it should.
Hi, I'm Bre. At Netflix I design how the product speaks to members, and I shipped its first generative AI feature to them. Alongside that, I design and code my own AI agent, bre.ai, end to end.
Watch if you liked the tense political intrigue and high-stakes drama in "Bodyguard."
Netflix · 2021 to present
Personalizing Netflix
Recommendations
I led the design of the first AI-written words Netflix put in front of members, the reasons a title is for you. And the grading system that made them safe to ship at catalog scale: a second AI that checks the first.
Netflix · 2021 to present
Owning the Netflix
Evidence Design System
Four legacy evidence systems, ten years of badges and text bolted onto titles, consolidated into one governed, code-enforced framework, and carried onto the new video-forward TV Home.
Personal · 2025 to now
bre.ai,
a personal AI agent
An AI agent I designed and coded end to end. It acts on my tasks, plans, and people through tools I built, proposes anything bigger, and never sends a message for me. Every action has an undo.
Woobo · 2017 to 2018 · Founding product designer
Woobo, teaching
a robot to talk to kids
I wrote the rules for how a machine speaks to a child, its voice, its personality, and what it could not say, years before ChatGPT. When in doubt, stay warm, and steer gently back to something safe, instead of guessing.
Uber · Aug 2019 to Aug 2021
Leading Uber Pro,
a retrospective
Uber Pro is the driver rewards program. I led its UX across Rewards, Onboarding, and Growth. I designed the badges and tiers that decide what a driver sees to earn one more trip, honestly, without wearing them out.
Uber · Jun to Aug 2018
Uber New Mobilities,
Scooters 1.0
My first role at Uber was on the New Mobilities team, designing the rider experience for the JUMP scooters and bikes launch. I helped bring it live across a pilot of 21 US cities.
About
I’m Bre, a product designer in New York.
At Netflix I lead design on the evidence system, the text and badges that help a member decide what to watch across TV, mobile, web, games, podcasts and live events. I drove the vision for AI-written explanations to leadership, and the evaluation pipeline behind it takes us from a few thousand hand-checked strings to about 157,000 explanations a day. Before Netflix I designed driver rewards and the scooter launch at Uber, and before that I was on the founding team of Woobo, a talking AI companion for kids. I studied graphic design at RISD and came to product from drawing and writing, not engineering. Restraint is the skill I’m proudest of, because a wall of text helps no one. Alongside all of it, I build my own AI products end to end, because the assistant is the product I care about most.
When I'm not designing, I'm probably...
Bre AI
Curious about something? Ask Bre AI, my personal assistant.
A conversational way into the portfolio, built in the same spirit as the systems above.
Bre AI answers from a set of replies I wrote, not a live model.
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